Culver City Chevrolet

Position Title:   Social Media Manager

Department: Advertisement 

FLSA Status: Non-Exempt

Essential Duties & Responsibilities:

• Design, execute, and analyze social media strategies across multiple platforms (Instagram, TikTok, Pinterest, Facebook, Twitter and more) that are on-brand, effectively encourage engagement and sharing
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• Conceptualize and schedule compelling daily IG stories that encourage engagement, connect with our audience, tell our brand story, and drive sales
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• Day-to-day posting on social channels and help execute strategies – communicating with internal teams and clients about that content
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• Create graphic designs, copywrite, and photograph as needed to produce engaging social content that is consistent with our voice & style, while also aligning with our community's KPIs
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• Work directly with the General Manager and Marketing Director to maintain brand voice and look/feel, while also pitching new ideas, concepts and trends
• Generate, edit, publish and share engaging automotive content daily (e.g. original text, photos, videos and news)
• Thorough knowledge and understanding of the principles of advertising, marketing and digital media
• Stay up to date on industry trends to determine appropriate content that promotes culture relevance and consumer education to overcome buying objections in advance with accurate information
• Experience in successfully concepting and managing strategic social marketing projects
• Excellent written and verbal communication skills

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience:

 High school diploma or general education degree (GED); or six months to one year related experience and/or training; or equivalent combination of education and experience. 

Language Skills:

Ability to read and interpret documents such as procedure manuals.  Ability to write routine reports and correspondence.  Ability to effectively present information in one-on-one and small group situations to patients, employees and the general public.

Other Skills & Abilities:

 Skill and ability to operate a computer.  Skill and ability to organize and prioritize work.  Skill and ability to meet deadlines and operate office equipment.  Skill and ability to use company software.